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Shop Qatar unveiled featuring 30 new pop-up stores

Organized by the Qatar Tourism Authority (QTA), the first edition of Shop Qatar is set to be unveiled on January 7th, featuring 30 pop-up stores across the five of the participating malls. Shop Qatar will conclude on 7th February.

Hosted by Mall of Qatar, Ezdan, Lagoona, The Gate and Landmark Malls, majority of the stores here are Qatar-based start-up businesses, with some having been operating for more than four years, and have established a name for themselves.

The move forms part of QTAís aim to support local entrepreneurs, who will have the opportunity to showcase their products at the festival, dubbed as ĎA Brand New Traditioní. All participating retail outlets at the mall will offer a range of promotions and discounts on popular brands, with major prizes being announced for raffle draws, apart from a range of entertainment activities at the festival, which is likely to draw huge crowds both local and international visitors.

Among the pop-up stores will be Artikkan, an enterprise focussing on modern and oriental furniture, Maryam Aldarwish, specializing in ready-to-wear fashion, Fanilla Couture, offering a wide range of apparels including dresses, kaftans, travel kimonos, galabias, sweat pants, sweaters, passport covers, hoodies and the like.

51 East Stores, The Gate Mall and Boutique Muscat, Fanilla Couture aims to showcase its products overseas to influence westerners wearing them so as to reflect the rich Arabic culture. Other pop-up stores include The Color Recipe, Waad at Landmark Mall, Sonali Raman at Ezdan Mall. Besides clothing and furniture, some start-up businesses also feature unique hand-made products at the festival.

Qatar authorities have been encouraging young nationals to put up their own businesses or small and medium-sized enterprises as part of their effort to help diversify the economy of the country. QTA also said that Shop Qatar will feature local products designed by students of Virginia Commonwealth University in Qatar and other local designers at these pop-up stores. Among the majority of Qatari entrepreneurs are University students, working professionals and graduates, with many of these entrepreneurs looking at lifestyle and technology, businesses, food and beverage sector, said Bedaya.

Posted on 5/1/2017

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