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Qatar to launch global advertising campaign for tourism promotion
Qatar will soon be launching a global advertising campaign, aimed at promoting itself as world-class tourist destination, emphasizing on top quality services.
This new strategy by the Qatar Tourism and Exhibitions Authority (QTEA), was revealed during the launch of the new logo and brand of QTEA at the World Travel Market in London on 10th November.
Although Qatar is not looking at mass tourism as its motive, it aims to position itself as a hot spot for short-term breaks, revealed Ahmed Al-Nuami, QTEA Chairman.
An increase in investment by about $17bn over the next five years on tourism infrastructure is intended to make Qatar more attractive to visitors. This is inclusive of construction of luxury hotels, resorts, and other leisure amenities, which constitutes a total of 400 percent increase in hotel capacity, an increase by 29,000 rooms by 2012.
A global advertising campaign is likely to be launched next week, which emphasizes on the spirited world of relaxation, enjoyment and discovery, said Al Nuaimi.
Speaking to the media, he said that adopting from the success of others, we should design our schemes accordingly to meet the requirements and stay ahead of the big competition.
It has been planned to promote Qatar as a bridge linking tradition with global innovation, thereby forming a high-quality destination which attracts business, leisure, medical, sports and educational tourisms, while also preserving the rich past and heritage.
Al Nuaimi said that shopping attractions would be one of the tools for the tourism plan with more outlets to be launched in pipeline.
The strategy will help tourism industry in Qatar to grow by 20 percent during the next five years, including the 5 percent of the estimated 50million passengers passing through the New Doha International Airport, when it is unveiled to public in 2012.
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