EX NIHILO opens perfume counter in Printemps Doha

Luxury Parisian perfume house EX NIHILO recently celebrated the opening of its new counter with the launch of a new fragrance in Printemps Doha, Doha Oasis, in the presence of the brand co-founder Sylvie Loday, coinciding with the niche brand’s 10th year anniversary.

The two-part event started with an in store brand introduction in front of media, influencers and select clients where guests had the opportunity to discover the new fragrance and red ribbon cutting of the new EX NIHILO counter at Printemps Doha with the department store’s General Manager Thierry Prevost and Senior Vice-President of Abu Issa Holding Fawaz Idrissi, followed by a private dinner in Vertigo, Banyan Tree, for a few select guests.

To mark this milestone moment, EX NIHILO released a new fragrance during the event, VESPER GLITZ, from perfumer Nadège Le Garlantezec.

This celebrates the airiness of an impertinent night out in Paris and the beauty of a nocturnal sillage in which floral notes of Jasmine and Mimosa embrace intoxicating emanations of ambery notes.