B4Development (B4D) – a FIFA World Cup legacy programme

Behavioural science experts from around the world have gathered in Doha for a series of events organised by B4Development (B4D) – a FIFA World Cup legacy programme that was established by the Supreme Committee for Delivery & Legacy (SC) in 2016.

Last Tuesday, B4D hosted the latest Community of Practice Legacy Majlis event in collaboration with Qatar’s Ministry of Public Health (MOPH).

The session focused on finding innovative ways to tackle childhood obesity in urban settings.
Last Wednesday, the fourth annual BX Arabia conference was held in the Legacy Majlis at Al Bidda Tower and brought together representatives from academia, government, NGOs and the private sector to discuss emerging policy issues. The event was streamed live on social media to an audience of experts around the world.

Participants discussed how behavioural insights can be used to engage youth for social impact, focusing keenly on the Qatar 2022 legacy programme Generation Amazing – a CSR project which teaches key life skills through its football for development sessions.

Dr. Fadi Makki, Director of B4D, said: “Through events like BX Arabia, we are able to raise the profile of behavioural science and engage with experts doing similar work around the world. This is tremendously important for us, because being the first nudge unit in the region puts us in a position to support with the creation of similar units in the Middle East and beyond.”