Heya set to showcase over 150 Qatari designers

The 17th Edition of Heya Arabian Fashion Exhibition is set to take place between November 27 and December 1, 2020 at the Doha Exhibition and Convention Center (DECC), Qatar National Tourism Council (QNTC) has announced.

HEYA will take place under the umbrella of QNTC, and will be organised by Qatar Business Events Corporation (QBEC), a subsidiary of QNTC which now oversees all operations at DECC.

Heya is Qatar’s longest running exhibition showcasing the latest in Arabian and modest fashion, and with only one edition taking place this year, Heya 2020 is expected to be unique with significant participation from local brands.

The exhibition will offer visitors an array of unique collections, from high-street apparel, haute couture and luxury, to the latest modest evening gowns. It will also feature a rich programme of events, including four fashion shows, 10 talk shows and one workshop taking place on the sidelines of the event.

This year’s edition sheds light on Qatar’s home-grown talent and will showcase over 150 exhibitors, including local designers and entrepreneurs along with two Kuwaiti designers Tahani Alotabi and Basayel Style. The returning local brands include Almotahajiba, Harlienz, Hamadis, 1309 studios and Terzi, among others.

Visitors can enjoy a safe shopping experience at DECC, which follows hygiene and safety guidelines put forth by the Ministry of Public Health (MOPH). Safety measures include limiting the visitor capacity to 30 percent, mandatory use of masks, presenting the EHTERAZ application on entrance and following social distancing measures.

Heya is open for women only; except on the opening day (November 27), during which men can accompany family members. Children below the age of 13 are not permitted to enter the exhibition.