For those who are looking to buy dates, make sure to check out the local dates festival happening at all Al Meera branches.
Available at all branches of Al Meera, Qatar
20 July 2020, 12:00 AM
01 August 2020, 12:00 AM
The Ministry of Municipality and Environment (MME) on Monday launched the fifth Local Dates Festival in co-operation with Al Meera Consumer Goods Company at Al Meera’s Hyatt Plaza branch on Monday (20th July 2020).
The event is held in the presence of high-level officials from the Ministry’s Agriculture and Fisheries Affairs Departments as well as Al Meera Consumer Goods Company.
The festival is running across all Al Meera branches until the target stock of 300 tonnes of local dates lasts, according to a press statement. This year’s festival is witnessing the participation of more than 100 local farms and dates producers.
Al Meera is hosting the festival for the first time this year through more than 50 branches across Qatar, in line with the precautionary measures in force in the country, the official Qatar News Agency (QNA) reports. The annual festival has previously been held at Souq Waqif.
Mr. Yousuf Khalid Al-Khulaifi, Director of the Agricultural Affairs Department, said: “The Local Dates Festival lies within the ministry’s framework in improving the visibility of Qatari products in the local market. The ministry holds the marketing of local produce as a priority that can significantly aid in improving the quality of local agricultural production whilst reducing waste, to achieve an overall increase in demand. The combined efforts are aimed at motivating the local farm owners to increase production and improve quality using modern technology.”
The locally produced Rutab will be available to customers with a special promotion by Al Meera. The local Rutab is characterised by distinct production and marketing capabilities that contribute to its freshness and high quality, making it preferable to consumers compared to other kinds.
This year, the festival will include various kinds of home-grown dates such as Al-Barhi, Shishi, Ikhlas and others.