Vodafone Qatar offers Mowasalat with Big Data service

Vodafone Qatar provided a customised Smart SMS service enabled through Vodafone’s Big Data platform to further elevate customer experience during events taking place in Qatar until the end of last year.

The service provided by Vodafone is to promote Mowasalat’s Karwa Taxi services to all visiting fans to Qatar, during the biggest sporting event in the country.

This service was aided by a managed Data Science service to generate analytics and data to send targeted and customised SMS, based on passenger location, date/time and demographic data.

By using Vodafone’s Big Data SMS platform and Vodafone’s Data Science expertise, Mowasalat (Karwa) communicated useful information to its customers, while allowing fans to stay connected with friends and family from the moment they arrived in Doha.

Additionally, Mowasalat (Karwa) was a key distribution partner for Vodafone Qatar and enabled all fans using Karwa taxis to receive a Free Fan Sim, bundled with a dedicated Fan offer. The Fan SIM offered unlimited data and thousands of local minutes and SMS valid to be used over two days; users were able to self-activate their free SIM card on My Vodafone App, as soon as they were on board any Karwa car, by connecting to the taxi’s Wi-Fi service, all powered by Vodafone’s network.