beIN SPORTS, Twitter join hands ahead of FIFA World Cup

The official broadcaster of the FIFA World Cup Qatar 2022 - beIN Media Group and its flagship channel beIN SPORTS, across the Middle East and North Africa (MENA), has partnered with Twitter to share bespoke content throughout the world’s biggest football event, which kicks off in Qatar on November 20.

beIN SPORTS will be sharing content for regional audiences across Twitter, highlighting the biggest moments throughout the tournament and providing brands and marketers with association opportunities via Twitter Amplify sponsorship.

Each match will be highlighted through content clips, one match recap and an in-studio analysis, aired through the beIN SPORTS official handle, @beINSPORTS for a total of 320 videos.

“Football is one of the biggest conversations in this region. We’ve witnessed a 74% spike in average monthly football conversations in comparison to the previous 12 months. From Saudi Arabia alone, we’ve seen more than 53 million Tweets about football so far this year,” said Kinda Ibrahim, Director - Global Partnerships, MEA and Turkey, Twitter.

Commentating on the partnership with Twitter, Faisal Mahmoud Al-Raisi, Director of Digital, beIN MENA, said: “As one of the leading official broadcasters of the FIFA World Cup Qatar 2022TM in the 24-country MENA region, our talented teams will be working night-and-day to deliver the best content and insight – using the latest cutting-edge technology, so that every fan’s experience is incredible. We are delighted to partner with Twitter for this historic event to do everything we can for our millions of followers across MENA to make memories for a lifetime.”

Twitter partnered with GWI to conduct on-the-ground research to understand the overall sentiment in relation to the FIFA World Cup Qatar 2022, talking to over 12,000 people across 12 markets including MENA. Over 261 million people on Twitter follow at least one major football content contributor or speaker and more than 72% of people on Twitter find sports highlights clips appealing reflecting the value of engaging football content on the platform.