With Qatar’s ongoing preparations to host the FIFA World Cup 2022, which is the first in the Arab World and the Middle East, it is said that Qatar will be opening business opportunities across various sectors, including tourism and tourism technology.
The Founder of Turismo, Nada Farouk, a tourism technology platform in Qatar believes that World Cup is a golden opportunity for Qatar and the region.
Speaking to the media, she said “The World Cup is a golden opportunity to be exploited. If we as a tourism tech, tourism companies, and even the government through Qatar National Tourism Council (QNTC) collaborates to take advantage of the opportunity, it would be a turning point in Qatar’s history.”
By improving its infrastructure, Qatar establishes itself as the global sports and tourism hub. The World Travel and Tourism Council (WTTC) mentioned in the year 2019 that the tourism sector in Qatar accounted for 10.3 percent of global GDP and nearly 330 million jobs.
In the year 2019, the tourism sector accounted for 10.3 percent of global GDP and nearly 330 million jobs. The Euromonitor in the year 2019 had forecasted the fastest-growing visitor arrivals among major cities between 2018 and 2025, and the visitor arrivals have been expected to grow by 104 percent during this period from 2.2m to 4.5m.
As per the forecast, the total economic contribution of tourism and travel sector to Qatar’s GDP in 2028 will be about QR200bn.
“The World Cup made Russia more enticing for people. Though Russia has always been popular, hosting the World Cup raised its tourism profile. It’s the same as Qatar, but being in the Middle East, Qatar hosting the World Cup can help change whatever negative mindsets and stereotypes people have towards the region. There will be a huge growth in Qatar’s tourism sector during the World Cup and after,” Farouk added.
Qatar projects that the World Cup is likely to attract more than one million visitors and tourists, with the government working on several recreational places and resorts across Qatar. Qatar has been focusing on cultural and sports tourism. This is in line with the country’s vision and digital transformation is happening in the country in order to adapt to this vision, she pointed out.