Edtech giant Byju’s has been chosen as the official sponsor of FIFA World Cup Qatar 2022.
With this partnership, the Bengaluru-based Byju’s will leverage its rights to the FIFA World Cup 2022 marks, emblem and assets, and will run unique promotions to connect with those passionate about football from across the globe.
It will also create engaging and creative content with educational messages as part of multifaceted activation plan.
“FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like Byju’s, which is also engaging communities and empowering young people wherever they may be in the world,” said Kay Madati, FIFA, Chief Commercial Officer.
“We look forward to supporting the promotion of Byju’s educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament,” he further added.
Byju’s founder and CEO, Byju Raveendran said the company is excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world.
“It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport,” said Raveendran, further adding that sport is a big part of life and brings together people from across the world.
“Just as football inspires billions, we at Byju’s hope to inspire the love of learning in every child’s life through this partnership,” he said.
There are 150 million learners from across the world and Byju’s has been a leader in tech-driven, personalized and engaging educational content and products.
Within a decade of its launch, the company has expanded to cater to a large student community globally, from K-12 and competitive exam preparation, to early learning, coding, and professional upskilling courses, with diverse offerings from Tynker, Osmo, Great Learning, Toppr, Aakash and Epic.
Byju’s has its corporate headquarters in Bengaluru, India and offices in 21 countries. Byjy’s products are present in more than 120 countries so far. They aim to instill curiosity in learning, through blend of digital and physical learning, along with cutting-edge innovations in learning experiences.
Byju’s has already empowered 3.4 million students from underserved communities with digital learning in India, and aims to reach 10 million students by the year 2025, in its home country.
The FIFA World Cup Qatar 2022, will be held from 21st November 2022 to 18th December 2022.