Doha Mall, Apparel Group sign pact to launch 37 outlets

Doha Mall has announced an agreement with the Apparel Group, a key player in contemporary fashion and lifestyle.

As part of this collaboration, the Apparel Group will introduce 37 retail outlets, showcasing prominent fashion brands and covering 174,375 square feet within the mall.

Owned by Mirqab Real Estate and operated by Atlantis Group, Doha Mall boasts convenient accessibility, and is located less than two minutes from the Doha Expressway at the intersection of Sixth Ring Road and Central Market Street. The mall is also seamlessly connected to a Doha metro station. The Doha Mall is set to attract a substantial number of monthly visitors due to its strategic location, catering to residents from Abu Hamour, Ain Khaled, Al Maamoura, Al Thumama, all the way to Al Wakra.

The agreement was officially sealed during a ceremony on Sunday, December 24, with Daniel Nasr, Mall General Manager, and Neeraj Piromel, CEO of Apparel Group.

Daniel Nasr said: “We are thrilled to forge this agreement with the Apparel Group, introducing new and distinctive shopping options to complement our existing collection of retail outlets. As consumers increasingly seek destinations that meet their expectations, this collaboration reflects our dedication to attracting the world’s leading and most renowned brands to establish outlets in our mall. We are confident that Apparel Group’s stores will be well-received by both Qatar’s residents and visitors alike. Additionally, we will continue to enhance the mall’s diversity by introducing outlets in various fields, with more details to be unveiled in due course.”