Qatar Tourism wins Adobe Experience Maker Award

Qatar Tourism’s (QT) latest and largest promotional campaign, Experience a World Beyond, recently bagged the Adobe Experience Maker Award.

The award in the Orchestrator category recognises QT for its work in aligning customer journeys across multiple channels, geographies, or platforms to deliver the most cohesive customer experience.

During its launch in last year November, the Experience a World Beyond campaign featured customised digital experiences, including a responsive website, mobile app, personalised campaign programs, and marketing automation initiatives. It targeted 17 of the country’s top visitor source markets in six languages using TV advertisements, out-of-home advertising, and social platforms.
This was complemented by the VisitQatar app which featured 360-degree virtual tours and an interactive map to create an immersive customer experience.

The campaign was seen across out-of-home advertising, broadcast, print and digital channels across major cities in the UK, France, Italy, Germany, Russia, Turkey and the United States. The campaign was also promoted across social media platforms Facebook, Instagram, TikTok, Snapchat, and YouTube.

The campaign’s CGI-animated characters introduce travellers to destinations in Qatar and guide them through up to 11 tailored user journeys based on interests. To date, QT has gained more than 2 billion impressions, over 600 million video views, and over 100,000 new leads.